Craig has won admirers on a global scale thanks to his signature expression, 'Acrylic Fusion', an incredibly versatile analogue process of hand pouring layers of acrylic paint to create a unique and mesmerising effect, loved by brands, galleries and art collectors alike.
The versatility of acrylic fusion has meant that Craig has been able to collaborate with a wide range of partners - from matchday storytelling with UEFA, to transforming a unique speaker system with Wisdom Audio and creating a one of a kind custom bike frame for Ribble Cycles.
Craig has also adapted his acrylic fusion process to work across a multitude of environments - from the tight control of the studio, where he refines and hones his pieces, to the excitement and buzz of the live setting, where audiences can see Craig interact with his artworks in real-time.
Craig picks his collaboration partners carefully, as he looks for projects that align with and complement his style and ethos - ensuring that no two partnerships are ever the same.
Craig’s work has been celebrated and exhibited across the world: from London and New York to Sydney and Dubai. He is also known across the public speaking circuit for sharing his inspirational creative journey at conferences and creative events around the world.
He is also the Co-Founder and Creative Director of Creative Inverclyde — a social enterprise aimed at utilising the creative sector to be the nucleus for positive social change across Inverclyde and Scotland.
As an artist she is not afraid of experimenting with different musical styles, authentically merging the sounds and elements of her Arabic culture with ever-expanding sounds of pop and R&B music. Laroussi sings R&B and pop, with her own unique spin that makes her stand out from the crowd.
Laroussi’s songs are laced with R&B influence that takes you back to the days of Cheryl Lynn and Natalie Cole. She has a dynamic vocal range similar to Toni Braxton and Alicia Keyes, with an unaffected smooth sensuality like Janet Jackson and J Lo… But with every similarity, her unique style, and songwriting abilities differentiate her from any artist on the market.
At a national level, Laroussi came to the forefront when she participated in the Dutch televised show, Soundmixshow in 2002 at the tender young age of 16, she made it to the finals where she imitated Vanessa Williams. In 2003, Hind took to the stage to compete in the Netherlands’ edition of “Idol” and was a finalist. Laroussi was extremely popular on “Idols” which caught the attention of BMG Netherlands, who signed her and went on to release her debut album, Around the World, under the name Laroussi that reached gold status. The album was a success and in 2004, Hind received an Edison, the Netherlands’ equivalent of a Grammy, for Best New Artist.
After winning the Edison Award for Best New Artist, Laroussi continued to have immense success in Europe, she embarked on tours and represented her home country, the Netherlands on the Eurovision Song Contest in 2008. She graced the majority of magazine covers in the Netherlands and was featured in national beauty campaigns for Nivea, and Therme skincare.
Laroussi currently resides in Dubai, working with the industry’s most proven and successful creative minds. The team includes; executive producer Kenneth ‘KP’ Paige (Jeremih, E!’s Life of Kylie, Chris Brown), and Dub Shakes (Busta Rhymes, 2Chainz, Phantogram, A-Trak), music producer multi-platinum producer, Tariq “BL$$D” Sharrieff (Lil Yachty, Avo & Teo,), film producer and director Adel Serhan, music writers Josiah Rosen (Augustana, Andy Grammar, Ryan Kinder, and K-pop sensation Got 7), and upcoming singer/songwriter Sophie Ann.
Adam is not your everyday acoustic player, using a technique called “Lap Tapping”; he rest the guitar on his lap and powerfully taps the frets and strings to create a captivating cacophony. Learning this style came to him after a small accident which fractured one of Adam’s fingers made it difficult to play the guitar as normal. Learning this new style took the street out of the weaker finger but also developed his preference to play this way.