As an artist she is not afraid of experimenting with different musical styles, authentically merging the sounds and elements of her Arabic culture with ever-expanding sounds of pop and R&B music. Laroussi sings R&B and pop, with her own unique spin that makes her stand out from the crowd.
Laroussi’s songs are laced with R&B influence that takes you back to the days of Cheryl Lynn and Natalie Cole. She has a dynamic vocal range similar to Toni Braxton and Alicia Keyes, with an unaffected smooth sensuality like Janet Jackson and J Lo… But with every similarity, her unique style, and songwriting abilities differentiate her from any artist on the market.
At a national level, Laroussi came to the forefront when she participated in the Dutch televised show, Soundmixshow in 2002 at the tender young age of 16, she made it to the finals where she imitated Vanessa Williams. In 2003, Hind took to the stage to compete in the Netherlands’ edition of “Idol” and was a finalist. Laroussi was extremely popular on “Idols” which caught the attention of BMG Netherlands, who signed her and went on to release her debut album, Around the World, under the name Laroussi that reached gold status. The album was a success and in 2004, Hind received an Edison, the Netherlands’ equivalent of a Grammy, for Best New Artist.
After winning the Edison Award for Best New Artist, Laroussi continued to have immense success in Europe, she embarked on tours and represented her home country, the Netherlands on the Eurovision Song Contest in 2008. She graced the majority of magazine covers in the Netherlands and was featured in national beauty campaigns for Nivea, and Therme skincare.
Laroussi currently resides in Dubai, working with the industry’s most proven and successful creative minds. The team includes; executive producer Kenneth ‘KP’ Paige (Jeremih, E!’s Life of Kylie, Chris Brown), and Dub Shakes (Busta Rhymes, 2Chainz, Phantogram, A-Trak), music producer multi-platinum producer, Tariq “BL$$D” Sharrieff (Lil Yachty, Avo & Teo,), film producer and director Adel Serhan, music writers Josiah Rosen (Augustana, Andy Grammar, Ryan Kinder, and K-pop sensation Got 7), and upcoming singer/songwriter Sophie Ann.